Minute with Messaging

The Power of Genuine Emotion

In the last episode of a “Minute with Messaging,” we talked about articulating the why of your organization. The why of what you do is where the emotion of your story lives. Step two of Essence Messagingsm is about capturing and communicating that genuine emotion. It’s essential to motivating audiences.

This episode of a “Minute with Messaging” stresses the importance of identifying the genuine emotion in your organization’s story.