Experienced Messaging

A significant, yet often overlooked piece of the branding puzzle, is how your company’s purpose, values and culture are experienced. Inconsistencies in who you say you are and what customers, clients, and even employees actually experience puts your bottom line at risk.

The Process

As communication strategists, our process begins with formulating tailored Messaging to convey the purpose, values and culture that define your organization and distinguish it from your competition.

Next, to ensure that who you uniquely say you are aligns with what is experienced, we use a variety of methods for assessing your organization’s communication vulnerabilities and identify opportunities for creating experiences that put words into action.

Actionable Strategies

Recommendations for eliminating inconsistencies and strengthening brand distinction are formulated from analysis of our empirical and qualitative findings.  To heighten impact, Newman & Newman applies strategies for engaging genuine emotion to connect an organization’s brand experience with its messaging.

The results are increased trust and customer satisfaction, greater brand loyalty, and improved employee retention for a competitive advantage.

Newman & Newman’s full-service capabilities include:

  • Production of communication tools needed for implementing recommendations
  • Formulation of custom workshop curriculum and fulfillment of staff training to strengthen the success of executed strategies. From full-day, interactive workshops that elevate communication skills and inspire staff confidence, to instruction on usage of a single communications tool, employee training is a significant benefit of Experienced Messaging™