Minute with Messaging

Capitalizing on Short-Lived Emotions: Part 2

Emotion, as we know, is a neural impulse that moves us to action, but, as the word impulse implies, emotions can be short-lived. What you don’t want is for your viewers to miss an opportunity to donate while being moved by your organization’s story.
This episode of a “Minute with Messaging” reveals how online technology can translate a compelling message into income.