"The Experience Factor of Broadcast Public Relations"

Audiences that "experience"  information are much more motivated to act, whether it's to buy goods or services, make a donation, change or form an opinion, learn new employee policies, or pass legislation. Online video is an established expectation of Internet users and vital to the effectiveness of an organization's Web site. Nielson Report on Television, Internet and Mobile Usage in the United States

In 2008, The Nielson Company released a series of reports measuring viewer activity on the three screens of television, Internet and mobile phones.  In May, 2008, 73% of all Internet users (119 million) reported watching online video. If, as the Nielson report concludes, "Watching video on the Internet is no longer a novelty" what priority has it been given in your communication strategies? "Defining the Comprehensive Value of Broadcast Public Relations"

Broadcast Public Relations is a sub-specialty of public relations that applies multi-dimensional strategies to production content. It delivers the greatest value when those strategies are applied to a) making the emotional connection necessary to motivate viewers and affect audience behavior and opinion; b) reaching multiple and diverse audiences with key messages; c) bypassing traditional media to directly access target audiences; and d) even advancing the culture of an organization's brand.  
"Capturing Great Soundbites"

The compelling soundbite...essential to affecting success in any communications vehicle, be it a print article, news release, or, of most significance to our work, a video production. Our interview-driven production style has proven very successful in delivering powerful results for our clients. Read on, as we let you in on the Five Secrets To Getting Great Interviews. "The Power of Emotion"

Technology has catapulted viewer expectations for video programming, both in visual effects and audio enhancement. But don't overlook the age-old power of emotion in conveying your messages and affecting viewer behaviors and opinions.